Eat these foods before and after your workout!

Fri, Jun 23 2017 2:36 pm

The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry. 

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Providing Outstanding Cataract Care, Even at the Zoo

Fri, Jun 16 2017 7:49 am

Sightpath Medical is proud to be part of the team that performed cataract surgery on a small golden lion tamarin at The Akron Zoo.

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Your best marketing is already sitting in your office.

Thu, Jun 1 2017 8:43 am

Word of mouth is by far the most powerful form of marketing for your practice. Referrals are the reason behind more than 50 percent of all booked appointments. This number has been increasing each year, suggesting that referral-based marketing will continue to grow in the years to come.  

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Strapped for Space? We Come, We Go, We Take the Equipment with Us.

Thu, May 18 2017 2:55 pm

LASIK equipment takes up a lot of space. What’s a surgeon with a small practice to do? Is it possible to keep the lasers in the OR when they’re not in use, or do they need to empty out another room? Can they store the lasers off-site? How much additional money would it cost to the store the equipment after buying the lasers in the first place?

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Where Are My Patients?!

Fri, May 12 2017 10:43 am

When you’re a small ophthalmic practice, it isn’t always easy to attract new patients. You might feel overwhelmed by the competition in your area, or it might seem like potential patients are always traveling to the nearest city instead of staying local. How can you stay competitive without breaking the bank?

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Maximize Fitness with Circuit Training

Wed, May 3 2017 2:21 pm

The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry. 

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Building the Foundation for Laser-Assisted Cataract Surgery

Wed, Apr 12 2017 3:06 pm

Laser-assisted cataract surgery is growing more popular by the year! Why do some surgeons hesitate to bring laser-assisted cataract surgery to their practice? 

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Crossing Over to the Femtosecond Laser

Tue, Apr 4 2017 8:53 am

One way to determine whether offering LACS to your patients is financially feasible is by calculating your expected conversion rate. In other words, what percentage of your patients will choose LACS over traditional cataract surgery? 

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What Can Interval Training Do for Ophthalmologists?

Thu, Mar 30 2017 11:25 am

The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry. 

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Stop Rolling in the Low Price LASIK Gutter!

Tue, Mar 14 2017 8:26 am

All practices that offer LASIK are tasked with convincing their patients that refractive surgery is right for them. In addition to concerns regarding safety and desired outcomes, one of the primary reasons patients choose not to have LASIK is the cost associated with the procedure. As a “solution” to this hurdle, low-cost competitors offer astounding prices and discounts in their advertisements.

 

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