Ophthalmic Competition is for the Birds

Wed, Jan 11 2017 2:50 pm

It’s no secret that managing a growing ophthalmic practice is difficult, particularly for providers who are looking to stay competitive and grow their patient volume. Instead of obsessing over the competition, focus inward and strive to provide the best care possible!

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Crafting Your Practice's 2017 Marketing Plan

Mon, Dec 19 2016 9:55 am

If you haven't started thinking about your 2017 marketing plan, we've created a guide to jumpstart the process and start the new year strong! 

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The Best Technology from the Most Trusted Manufacturers

Wed, Nov 30 2016 2:23 pm

Sightpath Medical spoke with Dr. David Hardten about one of ZEISS’s most powerful microscopes, the OPMI Lumera® i, a surgical tool that he uses in his practice.

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Sightpath Medical Is Excited to Partner With Surgeons Offering the New Raindrop Inlay

Tue, Nov 15 2016 3:45 pm

Sightpath Medical is proud to partner with surgeons nationwide to offer the Raindrop Near Vision Inlay. The new Raindrop inlay device for the treatment of presbyopia, coupled with the Roll-on, Roll-off laser service from Sightpath, offers practices easy access to this exciting new treatment.

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Introducing Femtosecond Technology to African Doctors

Thu, Oct 20 2016 3:43 pm

Dr. Donald Downer, of Clay Eye Physicians & Surgeons and Sightpath Laser Cataract customer, recently spent time introducing and teaching femtosecond technology to doctors from Africa. 

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Stop Thinking Like an Ophthalmologist! Start Thinking Like a Dentist!

Fri, Oct 14 2016 10:50 am

If just about every patient hated the idea of coming to your practice, you would have a serious problem. Now imagine how dentists feel. See what behaviors ophthalmologists can learn from dentists to make their practice more comfortable.

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Tips for Increasing Social Media Engagement

Tue, Sep 27 2016 1:54 pm

We've provided you with a few tips to help increase your social media reach and engagement!

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Guidelines for Defining Social Media Policies

Thu, Aug 25 2016 10:13 am

Defining social media policies policies and communicating them to your staff will help provide guidance in how to make decisions, give instructions of your expectations and set the tone for how your practice will be represented online.

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The Importance of Performing a Practice SWOT Analysis

Thu, Aug 11 2016 9:19 am

A SWOT analysis can help provide an overall view of your business, can be compiled in a visual and concise manner, and will help your team develop a robust marketing plan! 

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Sightpath's EVP of Sales and Marketing Featured on Eyetube Podcast

Mon, Jul 25 2016 10:47 am

Sightpath Medical's Executive Vice President of Sales and Marketing, Joel Gaslin, was recently featured on Eyetube's podcast. 

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