The Sharing Economy Comes to Ophthalmology

Fri, Jul 20 2018 9:00 am

In the modern era, the pride of ownership has been replaced by the practicality of partnering. Sightpath Medical offers you the same possibilities for cataract, laser cataract and refractive surgery.

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Good Vision is Once in a Lifetime

Fri, Jul 13 2018 9:50 am

Since the only way to treat cataracts is through surgery, a large chunk of the population will need a doctor to poke around their eye – whether they like it or not. Why not make the best of it?

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What Makes a Good PRK Patient?

Fri, Jul 6 2018 2:00 pm

When it comes to determining the ideal PRK patient, physiology plays the most important role. But is there anything else?

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Should I Go Into Solo Practice?

Fri, Jun 29 2018 1:02 pm

It’s hard to deny the allure of being your own boss. In medicine, this often means owning a solo practice. But is owning a solo practice worth it? 

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What Makes a Good LASIK Patient?

Fri, Jun 22 2018 8:45 am

When it comes to determining the ideal LASIK patient, you need to pay attention to more than just their physiology. What truly makes a good LASIK patient?

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What Makes a Good Laser Cataract Patient?

Fri, Jun 15 2018 12:16 pm

It’s not always easy to determine which of your patients – current or future – would make a good candidate for laser-assisted cataract surgery. Although it might be tempting to push your new laser on each and every one of your prospective patients, some people benefit more from the laser than others.

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Five Easy Mid-Year Marketing Ideas to Boost Your Practice

Mon, Jun 4 2018 7:40 am

How’s your marketing program for the year going? Have you been seeing results? Is it hard to tell? Here's a few ideas to get you into the marketing swing of things for the remainder of the year.

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Three Questions Millennials Ask Before Getting LASIK

Fri, Jun 1 2018 2:22 pm

Millennials – or people born between 1982 and 2000 – now make up over a quarter of the nation’s population. They’re also at the ideal age for LASIK. Here are three questions millennials tend to ask before investing in LASIK surgery.

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Three Tips to Keep Your Patients Informed and Engaged

Fri, May 25 2018 10:00 am

An informed and engaged patient is a happy patient, and happy patients share their positive experiences with friends and family. What are the best ways to keep your patients informed?

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You Need an Explainer Video. Here's Why.

Thu, May 10 2018 9:53 am

Over the last couple years, you might have noticed an uptick in the number of animated videos about products and services on your Facebook feed. These concise, engaging shorts are known as explainer videos, and they’re taking the digital marketing world by storm.

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