Is Your Marketing Plan Ready for 2018?

Fri, Dec 1 2017 9:41 am

Let’s face it: getting new patients is expensive. Most ophthalmologists spend 2 to 4 percent of their net practice collections on marketing, with some practices spending upwards of 10 percent. If you’re going to dedicate time and resources to marketing, it’s important to be methodical about it. Below, we’ve outlined several steps to take when planning your marketing campaigns for 2018.

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What Are Ophthalmologists Saying About Femto?

Thu, Nov 9 2017 3:07 pm

It’s that time of year again! ASCRS has released its annual clinical survey focusing on current trends and technologies in the ophthalmology field. This year, more than 1,100 ASCRS members answered key questions about cataract surgery, astigmatism management, presbyopia correction, ocular surface diseases, and other ophthalmic topics.

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Cataract Today, Refractive Tomorrow: Should Ophthalmologists Offer Both Cataract Surgery and LASIK?

Mon, Nov 6 2017 10:03 am

In the United States, nearly 42 percent of the population lives with myopia, and researchers estimate that number will only grow. Many of these people will turn to refractive surgery to correct their visual error – after all, LASIK is the most popular elective procedure in the world. If you’re a cataract surgeon, offering refractive procedures like LASIK sounds like an excellent way to increase your patient base. But is it?

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We make rural ophthalmology services a possibility!

Fri, Oct 13 2017 3:46 pm

Individuals who live in rural communities often find it more difficult to receive medical care than their urban counterparts. With a dwindling number of physicians practicing in rural areas, greater distances for patients to travel, and a struggle for many patients to find adequate transportation, it can be hard for a rural ophthalmology practice to provide a high level of service.

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Four Tips to Increase Your Femto Conversion Rate

Thu, Oct 5 2017 11:04 am

So you’ve received access to a femtosecond laser for laser-assisted cataract surgery. Now what?

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Why Every Practice Should Invest in Email Marketing

Fri, Sep 29 2017 8:53 am

Email marketing is growing more and more popular each year. Learn why it's important to incorporate in your ophthalmic practice!

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Intimidated by large corporate LASIK providers? You’re not alone.

Thu, Sep 21 2017 8:52 am

If you’re an individual, general practice ophthalmologist, competing with large corporate providers to offer LASIK may seem like a daunting – if not impossible – task. How can a small practice hope to compete when larger providers are offering heavily discounted LASIK? 

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The 5 habits of successful meal planning

Fri, Sep 15 2017 11:16 am

The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry. 

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Sightpath Creative wins 14 Marketing & Design Awards

Fri, Sep 15 2017 10:00 am

Sightpath Medical is pleased to announce that Sightpath Creative has won 14 awards for marketing and design this year for work done with clients across the country.

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Video marketing changes the game in ophthalmology.

Wed, Sep 6 2017 10:57 am

People aren’t only watching videos of adorable animals – they’re also using videos to investigate products, services, and companies. If you’re an ophthalmologist, you may even be able to use this form of marketing to bring in more patients.

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