We make rural ophthalmology services a possibility!

Fri, Oct 13 2017 3:46 pm

Individuals who live in rural communities often find it more difficult to receive medical care than their urban counterparts. With a dwindling number of physicians practicing in rural areas, greater distances for patients to travel, and a struggle for many patients to find adequate transportation, it can be hard for a rural ophthalmology practice to provide a high level of service.

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Four Tips to Increase Your Femto Conversion Rate

Thu, Oct 5 2017 11:04 am

So you’ve received access to a femtosecond laser for laser-assisted cataract surgery. Now what?

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Why Every Practice Should Invest in Email Marketing

Fri, Sep 29 2017 8:53 am

Email marketing is growing more and more popular each year. Learn why it's important to incorporate in your ophthalmic practice!

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Intimidated by large corporate LASIK providers? You’re not alone.

Thu, Sep 21 2017 8:52 am

If you’re an individual, general practice ophthalmologist, competing with large corporate providers to offer LASIK may seem like a daunting – if not impossible – task. How can a small practice hope to compete when larger providers are offering heavily discounted LASIK? 

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The 5 habits of successful meal planning

Fri, Sep 15 2017 11:16 am

The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry. 

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Sightpath Creative wins 14 Marketing & Design Awards

Fri, Sep 15 2017 10:00 am

Sightpath Medical is pleased to announce that Sightpath Creative has won 14 awards for marketing and design this year for work done with clients across the country.

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Video marketing changes the game in ophthalmology.

Wed, Sep 6 2017 10:57 am

People aren’t only watching videos of adorable animals – they’re also using videos to investigate products, services, and companies. If you’re an ophthalmologist, you may even be able to use this form of marketing to bring in more patients.

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"Do I REALLY need to market my practice?"

Fri, Aug 18 2017 11:25 am

Despite its impressive success rate, LASIK isn’t always easy to sell. Prospective patients worry about complications, the cost, and the surgery itself. Because many of these patients are hesitant to pursue the procedure unprompted, if you offer LASIK, you must dedicate resources to marketing it.

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LACS: Are the Benefits Worth the Cost?

Fri, Aug 4 2017 11:32 am

Laser-assisted cataract surgery (LACS) has been steadily growing in popularity. As of 2016, LACS now accounts for 8.8 percent of all cataract procedures in the United States, up from 6.6 percent the previous year.

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Things you can do right now to help market your practice.

Mon, Jul 24 2017 8:22 am

You’re busy. We know. When you have limited time and resources, marketing your practice and your elective offerings can be tricky. No matter how tempting it may be, however, don’t let your marketing fall by the wayside. Consistently marketing your practice will make sure that your patients are still there in six months, a year, and beyond! 

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