The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.
All practices that offer LASIK are tasked with convincing their patients that refractive surgery is right for them. In addition to concerns regarding safety and desired outcomes, one of the primary reasons patients choose not to have LASIK is the cost associated with the procedure. As a “solution” to this hurdle, low-cost competitors offer astounding prices and discounts in their advertisements.