LASIK equipment takes up a lot of space. What’s a surgeon with a small practice to do? Is it possible to keep the lasers in the OR when they’re not in use, or do they need to empty out another room? Can they store the lasers off-site? How much additional money would it cost to the store the equipment after buying the lasers in the first place?
When you’re a small ophthalmic practice, it isn’t always easy to attract new patients. You might feel overwhelmed by the competition in your area, or it might seem like potential patients are always traveling to the nearest city instead of staying local. How can you stay competitive without breaking the bank?
The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry.