You’re busy. We know. When you have limited time and resources, marketing your practice and your elective offerings can be tricky. No matter how tempting it may be, however, don’t let your marketing fall by the wayside. Consistently marketing your practice will make sure that your patients are still there in six months, a year, and beyond!
If you’re a cataract surgeon, chances are you’re very good at what you do. Given the surgery’s impressive success rate, some surgeons might scoff at the notion of bringing femtosecond laser-assisted cataract surgery (also known as LACS, FLACS, or femto) to their practice.