"Do I REALLY need to market my practice?"

Fri, Aug 18 2017 11:25 am

Despite its impressive success rate, LASIK isn’t always easy to sell. Prospective patients worry about complications, the cost, and the surgery itself. Because many of these patients are hesitant to pursue the procedure unprompted, if you offer LASIK, you must dedicate resources to marketing it.

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LACS: Are the Benefits Worth the Cost?

Fri, Aug 4 2017 11:32 am

Laser-assisted cataract surgery (LACS) has been steadily growing in popularity. As of 2016, LACS now accounts for 8.8 percent of all cataract procedures in the United States, up from 6.6 percent the previous year.

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