Why Every Practice Should Invest in Email Marketing

Fri, Sep 29 2017 8:53 am

Email marketing is growing more and more popular each year. Learn why it's important to incorporate in your ophthalmic practice!

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Intimidated by large corporate LASIK providers? You’re not alone.

Thu, Sep 21 2017 8:52 am

If you’re an individual, general practice ophthalmologist, competing with large corporate providers to offer LASIK may seem like a daunting – if not impossible – task. How can a small practice hope to compete when larger providers are offering heavily discounted LASIK? 

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The 5 habits of successful meal planning

Fri, Sep 15 2017 11:16 am

The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry. 

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Sightpath Creative wins 14 Marketing & Design Awards

Fri, Sep 15 2017 10:00 am

Sightpath Medical is pleased to announce that Sightpath Creative has won 14 awards for marketing and design this year for work done with clients across the country.

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Video marketing changes the game in ophthalmology.

Wed, Sep 6 2017 10:57 am

People aren’t only watching videos of adorable animals – they’re also using videos to investigate products, services, and companies. If you’re an ophthalmologist, you may even be able to use this form of marketing to bring in more patients.

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