If you’ve recently considered adding or increasing your marketing efforts, you’ve also probably considered how you will implement your campaigns. For most customers, this means one of two things – hiring an outside marketing group or developing your own “do-it-yourself” team and strategy.
It’s the morning of a long case day. The sun is shining, the birds are chirping...and your laser isn’t working.
Marketscope forecasts the global demand for refractive surgery will grow at an annual rate of 5.2 percent from 2017 to 2022, with annual procedure volume increasing from 3.6 million to 4.6 million. Great news, right? But is it accurate?
In cataract surgery, time is money, and boosting your OR efficiency can give you more of that precious time. Some cataract surgeons improve their efficiency by acquiring a second operating room. Have you ever thought about being one of them?