Sightpath Medical is pleased to announce that Sightpath Creative has won 14 awards for marketing and design this year for work done with clients across the country.
Let’s face it: getting new patients is expensive. Most ophthalmologists spend 2 to 4 percent of their net practice collections on marketing, with some practices spending upwards of 10 percent. If you’re going to dedicate time and resources to marketing, it’s important to be methodical about it. Below, we’ve outlined several steps to take when planning your marketing campaigns for 2018.