The Best (and Worst) Ways to Compete Against LASIK “Factories”
How can you compete with someone whose budget seems to be endless? Here are three ways you can compete with low-priced LASIK providers – and three ways you shouldn’t.
share:
All The News About Sightpath
CRISPR: A Journey Towards “Crisper” Vision
CRISPRs are taking the scientific community by storm, or so it seems. But what are they? Where did they come from? And why should ophthalmologists care?
Do I Have Burnout?
Burnout is a problem for many physicians, so much so that leading healthcare organizations have declared physician burnout a public health crisis. What is burnout, and how can you avoid it?
Going Above and Beyond: 4 Ways to Show Patient Appreciation
When was the last time you went above and beyond to show a patient that you appreciated them? Expressing gratitude is a great way to foster a positive patient experience, as well as generate buzz around your practice.
Which Physicians Are the Least Happy? Burnout in Healthcare
A week after Medscape released their yearly Physician Lifestyle & Happiness report, they released the Medscape National Physician Burnout, Depression & Suicide Report. What were the main takeaways?
5 Reasons Your Practice Needs SEO in 2019
With all the major changes in Google over the past several years, reviewing your ranking online should be a big focus in your 2019 marketing plan.
Which Physicians Are the Happiest? Medscape Weighs In.
Last week, Medscape released their yearly report on physician happiness and stress. What were their main takeaways?
Digital Marketing in Ophthalmology: Getting Started
In this day and age, healthcare marketing is far more than just billboards. More than half of all consumers search online to learn more about their health concerns or providers, making digital marketing an essential addition to any healthcare practice. But how do you get started?
We Blogged Once a Week. What Happened?
In 2018, the Sightpath team choose to go on a journey – a journey in which we reliably published one blog each week. What did we learn? And how can ophthalmologists benefit from our experience?
How Far Did Sightpath Travel in 2018?
Last year, Sightpath technologists and engineers performed a remarkable feat – while providing our customers with turn-key case days, they traveled a combined distance of 2.39 million miles, or almost exactly five round trips to the moon. How far did they go this year?