Sending promotional posts into the void will only get you so far. How can you make sure patients pay attention to your social media?
Despite its high success rate, LASIK has been plagued with numerous myths that keep people from pursuing the surgery. What are some common myths associated with LASIK, and how should you debunk them?
We used Answer the Public, a free online tool that aggregates common search inquiries, to determine what cataract patients are searching for. Does your website answer these questions?
In all eyes, laser-assisted cataract surgery was associated with reduced surgical time and less risk of postoperative cystoid macular edema than manual cataract surgery.
Khamar and colleagues chose to examine the corneal biomechanical properties of both the SMILE cap and the LASIK flap to determine whether SMILE results in less corneal weakening. What did they find?
If you want to reach as many patients as possible, you’ll need to make sure your practice website is accessible to people with low vision.
A recent case report found that femtosecond laser-assisted cataract surgery may be beneficial for patients with zonulopathy.
If you want to start marketing your LASIK practice, it’s better to work with marketing professionals than doing everything yourself.
If you’re offering a premium procedure, your patients are going to expect premium treatment. We’ve outlined several ways to improve patient experience in your practice.
Researchers found that the femtosecond laser provides significantly greater efficacy, safety, and predictability in patients older than 40 when compared to the mechanical microkeratome.