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Sightpath Blog

Eat these foods before and after your workout!

Fri, Jun 23 2017 2:36 pm

The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry. 

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Your best marketing is already sitting in your office.

Thu, Jun 1 2017 8:43 am

Word of mouth is by far the most powerful form of marketing for your practice. Referrals are the reason behind more than 50 percent of all booked appointments. This number has been increasing each year, suggesting that referral-based marketing will continue to grow in the years to come.  

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Strapped for Space? We Come, We Go, We Take the Equipment with Us.

Thu, May 18 2017 2:55 pm

LASIK equipment takes up a lot of space. What’s a surgeon with a small practice to do? Is it possible to keep the lasers in the OR when they’re not in use, or do they need to empty out another room? Can they store the lasers off-site? How much additional money would it cost to the store the equipment after buying the lasers in the first place?

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Where Are My Patients?!

Fri, May 12 2017 10:43 am

When you’re a small ophthalmic practice, it isn’t always easy to attract new patients. You might feel overwhelmed by the competition in your area, or it might seem like potential patients are always traveling to the nearest city instead of staying local. How can you stay competitive without breaking the bank?

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Maximize Fitness with Circuit Training

Wed, May 3 2017 2:21 pm

The following is part of a series written by our friend Kirk McFarland, CPT, NASM, NSCA. Kirk is a Certified Personal Trainer and Nutrition Coach with Life Time Fitness in Eden Prairie, MN. This article was created to help Sightpath surgeons alleviate health and wellness issues often faced by those in the ophthalmology industry. 

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