Engineer Spotlight – Ross Solberg
Ross is one of the many wonderful MoFe engineers at Sightpath Medical. What does he have to say about it?
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Sightpath Blog
What Are the Best LASIK Marketing Strategies?
What’s the best way to bring local patients to your LASIK practice? Should you make billboards? Spend money on pay-per-click ads? We discuss some of the best ways to attract potential patients to your practice.
Engineer Spotlight: Dave Coon
Dave is one of the many wonderful MoFe engineers at Sightpath Medical. See what he has to say!
Physician Burnout is a Serious Problem. How Does It Affect Ophthalmologists?
Physicians are particularly susceptible to burnout, with the Harvard T.H. Chan School of Public Health recently declaring it a public health crisis. How does it affect ophthalmologists?
Are Ophthalmologists Happy with Their Careers? Medscape Reports.
Each year, Medscape conducts a survey designed to measure physician happiness, work-life balance, and healthy habits. What did they find out?
Top 5 Blogs of 2019
Every year, we take a moment to find the five blogs that resonated with our audience the most. Check out our five most popular blogs of the year!
Do You Have Marketing Myopia?
What could you and your patients have in common? Myopia.
Social Media in Healthcare: Three Ways to Increase Engagement
Sending promotional posts into the void will only get you so far. How can you make sure patients pay attention to your social media?
Debunking Common LASIK Myths
Despite its high success rate, LASIK has been plagued with numerous myths that keep people from pursuing the surgery. What are some common myths associated with LASIK, and how should you debunk them?
What Are Cataract Patients Searching For?
We used Answer the Public, a free online tool that aggregates common search inquiries, to determine what cataract patients are searching for. Does your website answer these questions?