Sightpath Blog

Like many things in life, growing your practice takes time and patience. Sometimes getting started is the hardest step in your business development plan. We’ve outlined three simple things you can do this month to grow your refractive business.

Cataract surgery moving to from hospitals to ASCs over the past ten years has been a tale of two reimbursements. Surgical procedures didn’t just move from hospitals to ASCs – they also moved to hospital outpatient departments.

Another year, another WAEPS annual meeting! Every year, I look forward to the opportunity to head to the Pacific Northwest where I can bask in the greenery, dodge rain clouds, and mingle with some of the top minds in ophthalmology.

Once upon a time in the not-too-distant past, all surgeries were conducted in hospitals. By the year 2008, more than half of all of surgical procedures were being performed in outpatient settings, including ASCs. Today, that number is even greater.

If you’ve recently considered adding or increasing your marketing efforts, you’ve also probably considered how you will implement your campaigns. For most customers, this means one of two things – hiring an outside marketing group or developing your own “do-it-yourself” team and strategy.