Let’s face it: getting new patients is expensive. Most ophthalmologists spend 2 to 4 percent of their net practice collections on marketing, with some practices spending upwards of 10 percent. If you’re going to dedicate time and resources to marketing, it’s important to be methodical about it. Below, we’ve outlined several steps to take when planning your marketing campaigns for 2018.
It’s that time of year again! ASCRS has released its annual clinical survey focusing on current trends and technologies in the ophthalmology field. This year, more than 1,100 ASCRS members answered key questions about cataract surgery, astigmatism management, presbyopia correction, ocular surface diseases, and other ophthalmic topics.
In the United States, nearly 42 percent of the population lives with myopia, and researchers estimate that number will only grow. Many of these people will turn to refractive surgery to correct their visual error – after all, LASIK is the most popular elective procedure in the world. If you’re a cataract surgeon, offering refractive procedures like LASIK sounds like an excellent way to increase your patient base. But is it?
Individuals who live in rural communities often find it more difficult to receive medical care than their urban counterparts. With a dwindling number of physicians practicing in rural areas, greater distances for patients to travel, and a struggle for many patients to find adequate transportation, it can be hard for a rural ophthalmology practice to provide a high level of service.