All The News About Sightpath
As an eye care professional, you must be able to recognize, understand and adjust to trends and changes in technology to remain relevant to new and existing patients. In other words, you need to keep your practice modern. Modernizing your practice doesn’t necessarily mean that you need to make huge or expensive changes to your efforts. All you need to do is make simple updates to how you share info about technology or practice offerings.
Once upon a time, billboards were an effective way of marketing your business or practice. But do billboards still work? The answer is yes and no.
With the year coming to a close, we’re looking back on all of our blog posts in 2017. From cataract care on a monkey to winning 14 awards for our marketing and design efforts, we covered a lot of ground!
Here at Sightpath Medical, we’ve had a long year filled with thousands of refractive, cataract, and femto case days.
Let’s face it: getting new patients is expensive. Most ophthalmologists spend 2 to 4 percent of their net practice collections on marketing, with some practices spending upwards of 10 percent. If you’re going to dedicate time and resources to marketing, it’s important to be methodical about it. Below, we’ve outlined several steps to take when planning your marketing campaigns for 2018.