Researchers found that the femtosecond laser provides significantly greater efficacy, safety, and predictability in patients older than 40 when compared to the mechanical microkeratome.
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The oldest members of Gen Z have just started entering the workforce, making them both current and future LASIK prospects. What’s the best way to market to them?
The millennial generation is currently between the ages of 23 and 38. If your practice want to succeed with LASIK, you’ll need to market to this generation.
When you’re marketing your ophthalmic practice to people in Gen X, what should you keep in mind?
Baby boomers are a force to be reckoned with, particularly for ophthalmic clinics. What’s the best way to reach them?
People respond to people, not computer-generated messages or technical manuals. But how do you create and broadcast quality content to a patient population that may span across seven decades?
These days, however, more and more websites are electing to use HTTPS. Should your ophthalmology practice follow suit?
When you work in ophthalmology, you get used to seeing eyeballs every day. For people like us, it’s not a problem — but it might be another story for your patients.
If you don’t have a concrete plan for how to respond to prospective patients, some are bound to slip through the cracks.