What Exactly DO Great Salespeople Do?

Last week, the Sightpath sales and marketing team members assembled in Minneapolis for a mid-year team meeting. The main task we wanted to accomplish while the team was together, was to train our Strategic Market Managers and Directors from all around the country on how to utilize some new features of our CRM system.

While the team was here, they received company iPads to help them work more efficiently while on the road; the marketing team unveiled a series of well-received new sales tools (and team members) that will aid in the team’s ability to communicate our messages in a consistent fashion; and the operations department rolled in a MoFe Mobile Femtosecond for Cataract unit so the team could get some hands-on time with the patented transport cart while picking the brain of one of our engineers.

But no good meeting would be complete without a theme… For this meeting, Joel Gaslin, Vice President of Sales & Marketing, asked us all to read and emulate the book “What Great Salespeople Do“, by Michael Bosworth and Ben Zoldan. Over the course of three days, woven in between presentations and updates from every department in the organization, we discussed what this book meant to us, we shared and tended each others’ stories, and we tied it all back to how this will help us improve the connections we feel with our current and prospective customers and one another.

In the spirit of team-bonding, we took time each evening to break bread together and had a great time bowling – who knew we had such great bowlers in our midst? Several of our team members consistently scored above 150, 3 guys and 1 gal delivered a coveted turkey, and during a frenzied match dubbed SPEED BOWLING, the East zone dominated the West. If nothing else, this fun event taught us what we all already knew – the sales and marketing teams are comprised of some highly competitive individuals!

Armed with our new tools, both figurative and literal, and a deeper sense of community, the Sightpath Sales & Marketing Team is poised for continued success in the back half of 2013.