Refractive surgeons share their tips for bringing it back from the brink after the recession.
The US economy may be on the mend, but it’s not evident via LASIK surgery numbers: LASIK volumes are fewer than half those preceding the 2008-2009 recession. Top LASIK practitioners recommend a renewed dedication to marketing efforts to remind the public that the procedure is still here, and still valuable. But will that be enough? Some surgeons report their volumes are strong, if not matching those of LASIK’s 1995 to 2007 heyday. While conscientious marketing won’t recreate the boom years, it will keep alive a procedure that, they note, delivers excellent, life-enhancing visual outcomes with a safety profile that inspires confidence.