Right now, people all around the world are plugging questions about LASIK into their preferred search engine.
“Does LASIK hurt?”
“How much does LASIK cost?”
“What happens if you blink during LASIK surgery?”
Many prospective customers and patients research online before committing to large purchases, and LASIK is no expectation.To determine common search inquiries about LASIK, we used Answer the Public, a free online tool that aggregates auto suggest results from Google and Bing.
So what are prospective LASIK patients searching for?
“LASIK what to expect”
Most people aren’t sure what happens during LASIK surgery. Make sure your website outlines the procedure in an accessible, easy-to-understand manner. In addition, you may want to take some time to quell anxiety and answer common questions about the surgery: for instance, whether it hurts.
Try to avoid jargon and technical details, since most patients won’t care what laser you’re using. They want to understand what surgery day will look like from their perspective – not yours.
“LASIK how long to heal”
Americans tend to have busy lives – particularly millennials, the primary demographic for LASIK. According to a study conducted by PNC Healthcare, millennials are twice as likely as baby boomers to visit retail clinics and acute care facilities because they result in faster, more efficient care.
Make sure your website outlines the healing process. Your prospective patients will be relieved to hear that most people can return to work the next day!
That being said, you should stress that the complete healing process may take several weeks. You should also let them know that aftercare is essential. Consider outlining your post-operative protocol.
“Why LASIK doctors wear glasses”
Some people are afraid of LASIK because they think something will go wrong. When they see that their doctor has glasses – or hear a rumor that “all LASIK doctors wear glasses” – they might feel uneasy.
Let them know that many ophthalmologists suffer from presbyopia. LASIK cannot correct presbyopia, which means that people with this condition still need reading glasses to see objects up close. They might also be comforted to hear that research shows that doctors are four times more likely to receive LASIK than the general population!
“LASIK who is a candidate”
People who search for this are clearly interested in LASIK – they just want to make sure the procedure is right for them. You may want to create a small quiz or survey to help them determine if they’d benefit from the procedure. Of course, the only way someone can know for sure if they’re a candidate is if they receive a comprehensive eye examination. This is the perfect time to suggest a consultation with your practice.
These days, marketing isn’t just about selling a service or product – it’s about giving people what they’re looking for. By addressing these search queries, you might be able to draw interested patients towards your practice!