Executive Vice President of Sales & Marketing
Joel began his formal career with Sightpath as Vice President of Sales in February of 2011. Joel began working with the company that became Sightpath, Midwest Surgical Services, when it was formed in the Spring of 1991 when he was the Storz Instrument Company Sales Representative for the upper Midwest. Along the way Joel has served in varying sales, marketing and management roles within ophthalmology for Storz, Medtronic and Precision Lens, where he was instrumental in the transformation of the business from a regional distributor of intraocular lens implants to the nation’s largest full-line ophthalmic surgical products distributor over an eleven year period.
Joel’s professional background and interests lie in sales and marketing strategy, reorganization and execution. Joel’s career in ophthalmology is a reflection of his pursuit of the opportunity to build, shape and grow a territory, region, product line or organization. Goal oriented and positive thinking by nature, Joel has his sights set on leading the Sightpath Medical Sales and Marketing team to new heights of success. By developing, implementing and executing a sales and marketing strategy with the physician at the core, a commitment to service as the fuel, development of new services to address market trends and teamwork as the vehicle, Joel expects great results from his team of both direct and independent ophthalmic sales professionals as well as the inside sales and marketing group.
Joel received his B.S. in Biochemistry from the University of Minnesota in 1989. Married to his high school sweetheart, Jean, they live in Eden Prairie, Minnesota and have four children. Grace a graduate of the University of St. Thomas University in St. Paul, Minnesota and now employed at the StarTribune in Minneapolis; Anne and Ben, both students at the University of St. Thomas; and Mike, a Sophomore at the University of Minnesota. In his spare time, Joel enjoys cooking with Jean, fitness activities, golf, reading, movies with Jean and working on his math game company that develops apps for the iPad and iPhone.