Executive Vice President of Sales & Marketing
Joel began his formal career with Sightpath as Vice President of Sales in February of 2011. Joel began working with the company that became Sightpath, Midwest Surgical Services, when it was formed in the Spring of 1991 when he was the Storz Instrument Company Sales Representative for the upper Midwest. Along the way Joel has served in varying sales, marketing, and management roles within ophthalmology for Storz, Medtronic, and Precision Lens, where he was instrumental in the transformation of the business from a regional distributor of intraocular lens implants to the nation’s largest full-line ophthalmic surgical products distributor over an eleven-year period.
Joel’s professional background and interests lie in sales and marketing strategy, reorganization and execution. Joel’s career in ophthalmology is a reflection of his pursuit of the opportunity to build, shape, and grow a territory, region, product line, or organization. Goal-oriented and positive thinking by nature, Joel has his sights set on leading the Sightpath Medical Sales and Marketing team to new heights of success. By developing, implementing, and executing a sales and marketing strategy with the physician at the core, a commitment to service as the fuel, development of new services to address market trends, and teamwork as the vehicle, Joel expects great results from his team of both direct and independent ophthalmic sales professionals as well as the inside sales and marketing group.
Joel received his B.S. in Biochemistry from the University of Minnesota in 1989. Married to his high school sweetheart, Jean, they live in Eden Prairie, Minnesota, and have four children. Grace a graduate of the University of St. Thomas University in St. Paul, Minnesota, and now employed by Target Corporation in Minneapolis; Anne a graduate of the University of St. Thomas in St. Paul and now employed by Helpsystems in Eden Prairie, MN; Mike is a graduate of the University of Minnesota and is also employed by Helpsystems in Eden Prairie, MN; and Ben, also a graduate of the University of St. Thomas, lives in Denver, CO with his wife Celine, and works for New Wave Enviro.
In his spare time, Joel enjoys cooking with Jean, fitness activities, traveling, reading, movies with Jean, and working on anything to do with marketing, automation, strategy, writing, and selling.