The 2014 Sightpath Medical Practice Marketing Conference (PMC) will be June 15-18 at the Oak Ridge Hotel & Conference Center in Chaska, Minnesota. The PMC is ideal for Cataract and Refractive Practice Marketing Professionals eager to build procedure volume and kick-start their marketing program. This working conference focuses on all aspects of the patient experience. You will go back to your practice with the tools, templates and tactics you need to succeed from staff motivation and the latest in patient education, to building referral relationships and maximizing your promotional efforts. Attendees from our last PMC saw an increase in their procedure volume of 14% over industry average.
The Keynote Speaker for this year’s PMC is Dan Day. Dan is passionate about people in organizations being their brand. He pioneered the concept of “Brandtenders,” who are employees interested in their company’s brand. He has helped Fortune 500 companies improve their marketing efforts through traditional means until he discovered a truly unique way to bring value to customers. You can learn more about Dan at his website, Brandtender.
You can download an agenda for the PMC here as well as descriptions of each marketing session and other conference features.
You can register online for the 2014 PMC here. We look forward to seeing you in June!