Philanthropic Marketing Opportunity

On March 2nd VSP announced a new campaign that will be celebrating the women who inspire us, while also giving back to those in need. The promotion will run through the end of March and allow contributors to the “share and win” contest to be entered to win a $500 Eyeconic shopping spree, as well as a free fashion consultation with an Eyeconic Personal Stylist.

For every story shared, VSP will donate a free eye exam and new glasses to Women’s Empowerment, a Sacramento, Calif.-based organization that educates and empowers women who are homeless with the skills and confidence necessary to secure a job, create a healthy lifestyle, and regain a home for themselves and their children.

If you currently partner with VSP this may be a great opportunity to get your practice involved by sharing this campaign with your social community; whether that be on your blog, Facebook page, Twitter, etc. Philanthropic involvement has been a proven PR tactic for years and could help gain traffic to your website and admiration and credibility for your practice. Make sure to reach out to your VSP representative to see if there are additional opportunities for participation surrounding this campaign.

Channeling inspiration from VSP and creating your own philanthropic marketing campaign may be another option. By working with a local charity in your area that has a connection to your brand, your practice has the opportunity to gain exposure within your community, while helping people along the way. A strong philanthropic campaign also has the potential to create energy inside the practice, as well as enthusiasm surrounding your company’s culture. All things considered, working with charitable causes is beneficial for both company morale and marketplace credibility.

If you do not have the capabilities to create a campaign like this in-house, Sightpath Marketing Services may be a good solution to supplement your current efforts and develop a plan around a philanthropic approach. To learn more about how Sightpath Marketing Services can help your practice email