Reputation management is critical to practice success

More and more, patients are turning to online forums to describe their experiences and dissatisfaction. In fact, according to recent studies, most feedback posted online about a practice is not related to clinical outcomes. By understanding what patients want and making adjustments in all areas of patient interaction, practices can help improve the quality of feedback and their online perception. 

CLICK HERE for more information about patient feedback and online commentary, as written by Lori Baker-Schena, MBA, EDD, for EyeNet (April 2015)