Sightpath Blog

Healthcare Marketing Across Generations

People respond to people, not computer-generated messages or technical manuals. But how do you create and broadcast quality content to a patient population that may span across seven decades?

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Stop It with the Giant Eyeballs!

When you work in ophthalmology, you get used to seeing eyeballs every day. For people like us, it’s not a problem — but it might be another story for your patients.

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How Do I Get More Online Reviews?

It isn’t always easy for medical professionals to ask their patients for online reviews. So how do you do it? What’s the best way to ask patients to leave you a review?

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