BLOOMINGTON, Minn. – (May 13, 2014) – As a busy ophthalmologist, your top priority is patient care. It’s hard to find any additional time to market your practice and continue attracting new patients. Sightpath Medical understands this and has created Sightpath Medical Marketing Services, a new program designed to provide you with a full range of practice building tools and resources to drive procedure volumes and energize your referral network.
All Sightpath Medical customers have complimentary access to the online Sightpath Medical Resource Library, which includes:
- Staff education including scripting and learning modules to help with patient communication, conversion and patient flow
- Video tutorials on implementation procedures and offering promotion
- Sample patient documents/forms to utilize in your practice
For one low monthly fee, Sightpath Medical customers can also work with a dedicated sales and marketing associate to help plan, execute and measure success using the following comprehensive solutions:
- Quarterly Campaign Design Service to help you create customized direct mail, digital and print ads, etc.
- Digital Marketing Services for your practice, such as Facebook strategy/content, appointment apps, etc.
- Measurement Tools and Reporting including quarterly progress reports, status calls, data and industry trend reports, etc.
- Strategy and Education such as planning templates and webinars, as well as complimentary registration to the annual Sightpath Practice Marketing Conference ($795 value)
“More than two-thirds of our customers agree that they simply don’t have the time to plan, create and execute the initiatives they need to effectively market their practices,” said Nicole Monacell, Director of Marketing. “Sightpath Medical is dedicated to our surgeons’ success during the case day and beyond. Our designers, writers and marketing professionals have extensive industry experience, making us uniquely qualified to assist practices with all of their marketing needs.”
Additionally, two organizations recently recognized the Sightpath Marketing Team with awards of distinction for the program’s design, creativity and unique contributions to the industry. Sightpath received a bronze in the “Total Integrated Marketing Campaign” from the Healthcare Marketing Report Healthcare Advertising Awards and a “Certificate of Excellence” from the Graphic Design USA American Inhouse Design Awards.