The Sightpath Creative Custom Campaign is a singular customized plan of activities/deliverables specifically designed to help you acquire new patients, retain current patients, improve awareness of your practice and services, or establish and build upon a digital presence. We work with you to establish campaign goals based on your practice’s specific needs and build a customized campaign to meet those goals.
Sightpath can help you create the patient interactions that energize a referral network and drive procedure volume.
Sightpath Creative (SPC) is a marketing agency within Sightpath Medical. Our team of highly experienced marketing professionals can assist you in promoting your practice, doctors, and services. The SPC team consists of award-winning professionals with targeted ophthalmic marketing experience. Our only focus is ophthalmic marketing for Sightpath Medical customers. From advertising and social media to patient education and OD networking, the Sightpath Creative team wants to be your partner in growing your practice.
Custom Marketing Campaigns
Social Media and Digital Management
The Sightpath Creative Social Media and Digital Management plan focuses on developing and maintaining your digital presence. Whether starting out as a new practice or building upon a current following, our team helps create engaging content on any social channel (ie: Facebook, Instagram, Twitter, etc.) that connects with new and current customers. We provide consistent platform management by posting regularly; responding to positive and negative reviews on Yelp, Healthgrades, Vitals, etc.; quarterly performance reporting; and using best practices in boosting page performance ensuring your digital presence is optimized.
A LA CARTE
Sometimes a practice is in need for a quick fix or a refreshed look on an item or two, Sightpath Creative has got you covered! Call your SPM Account Executive for details.
*Pricing based on project scope.
The Sightpath Creative Team is always dreaming up new and creative ways to help customers promote their practice. The campaign samples below list a few of our customized plans tailored to meet your practice’s pain points.
Create clinic awareness, generate targeted leads, and drive traffic to clinic website
Digital ads are cost-effective, highly targeted, and offer trackable metrics that make it easy to determine which ads are working the best. Since a majority of people spend their time online, digital ads are an excellent way to drive traffic to your website.
Nurture relationships with past patients and prospects to stay top of mind
Are you staying connected with your patients and prospects? Email marketing is key in a multi-touchpoint marketing strategy. It’s a way to interact, build relationships, encourage customer loyalty, and acquire new patients. Email lists can be segmented from your patient database and/or purchased lists. In Sightpath Creative’s Email Marketing Campaign, we will help create your email marketing strategy as well as design, build, and deploy your emails.
Engage Prospects and Alumni Patients Online
Facebook contests are a great way to engage your audience, generate leads, and increase brand awareness. Sightpath Creative will help your practice run a Facebook contest from start to finish with high-quality digital content and social media management. Facebook contests can improve practice visibility in the local community, increase buzz on your social media pages, and help boost SEO. The winner can be used in additional marketing efforts (testimonial, word of mouth, video, etc.)
Build and maintain relationships with local ODs
A strong relationship between you and local optometrists is essential to the growth of your practice. Sightpath Creative’s OD Networking Campaign is designed to help you build and strengthen relationships with local optometrists. We provide you with a variety of print and digital materials to boost your practice visibility and increase optometric referrals.
Educate patients and build trust in your practice
Sightpath Creative’s Patient Education Campaign provides practices with numerous print materials designed to educate patients, build relationships, and increase conversion rates. Each piece is customized to showcase your practice, highlight your expertise, and promote your unique selling proposition.
When you’re marketing your ophthalmic practice to people in Gen X, what should you keep in mind?
Baby boomers are a force to be reckoned with, particularly for ophthalmic clinics. What’s the best way to reach them?