Healthcare Marketing Across Generations: Gen Z
The oldest members of Gen Z have just started entering the workforce, making them both current and future LASIK prospects. What’s the best way to market to them?
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Healthcare Marketing Across Generations: Millennials
The millennial generation is currently between the ages of 23 and 38. If your practice want to succeed with LASIK, you’ll need to market to this generation.
Healthcare Marketing Across Generations: Gen X
When you’re marketing your ophthalmic practice to people in Gen X, what should you keep in mind?
Healthcare Marketing Across Generations: Baby Boomers
Baby boomers are a force to be reckoned with, particularly for ophthalmic clinics. What’s the best way to reach them?
Healthcare Marketing Across Generations
People respond to people, not computer-generated messages or technical manuals. But how do you create and broadcast quality content to a patient population that may span across seven decades?
Is My Practice Website Secure?
These days, however, more and more websites are electing to use HTTPS. Should your ophthalmology practice follow suit?
Stop It with the Giant Eyeballs!
When you work in ophthalmology, you get used to seeing eyeballs every day. For people like us, it’s not a problem — but it might be another story for your patients.
Are LASIK Prospects Slipping by Your Front Desk?
If you don’t have a concrete plan for how to respond to prospective patients, some are bound to slip through the cracks.
Three Reasons Why You Need to Co-Manage
Do you have a good relationship with your local optometrists? If not, you and your patients are missing out!