Three Tips to Keep Your Patients Informed and Engaged
An informed and engaged patient is a happy patient, and happy patients share their positive experiences with friends and family. What are the best ways to keep your patients informed?
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All The News About Sightpath
You Need an Explainer Video. Here’s Why.
Over the last couple years, you might have noticed an uptick in the number of animated videos about products and services on your Facebook feed. These concise, engaging shorts are known as explainer videos, and they’re taking the digital marketing world by storm.
Four Ways to Make Your OR More Efficient
At night, do you dream about having a perfectly efficient OR? Do you fantasize about moving seamlessly from patient to patient, providing each and every one of them with excellent surgical results? You’re not alone: many people who work in ORs dream about having more efficient case days.
Leaky Voicemails and Bad Phone Calls
Have you considered what happens when a patient responds to your ads? Leaky voicemails and bad phone calls can put a significant strain on your revenue.
Glaucoma Patients and Cataract Surgery
Multiple studies have found that cataract surgery lowers IOP in most patients, including people with glaucoma and ocular hypertension. Unfortunately, not all patients receive this IOP-lowering boost.
3 Things You Can Do To Grow Your Refractive Business
Like many things in life, growing your practice takes time and patience. Sometimes getting started is the hardest step in your business development plan. We’ve outlined three simple things you can do this month to grow your refractive business.
The Shift is On: Reimbursements
Cataract surgery moving to from hospitals to ASCs over the past ten years has been a tale of two reimbursements. Surgical procedures didn’t just move from hospitals to ASCs – they also moved to hospital outpatient departments.
Another Great WAEPS Annual Meeting!
Another year, another WAEPS annual meeting! Every year, I look forward to the opportunity to head to the Pacific Northwest where I can bask in the greenery, dodge rain clouds, and mingle with some of the top minds in ophthalmology.
The Shift is On: ASCs are Taking on More Cataract Surgeries Every Year
Once upon a time in the not-too-distant past, all surgeries were conducted in hospitals. By the year 2008, more than half of all of surgical procedures were being performed in outpatient settings, including ASCs. Today, that number is even greater.
Why You Shouldn’t DIY Your Marketing
If you’ve recently considered adding or increasing your marketing efforts, you’ve also probably considered how you will implement your campaigns. For most customers, this means one of two things – hiring an outside marketing group or developing your own “do-it-yourself” team and strategy.