In this day and age, healthcare marketing is far more than just billboards. More than half of all consumers search online to learn more about their health concerns or providers, making digital marketing an essential addition to any healthcare practice. But how do you get started?
In 2018, the Sightpath team choose to go on a journey – a journey in which we reliably published one blog each week. What did we learn? And how can ophthalmologists benefit from our experience?
Last year, Sightpath technologists and engineers performed a remarkable feat – while providing our customers with turn-key case days, they traveled a combined distance of 2.39 million miles, or almost exactly five round trips to the moon. How far did they go this year?
We spoke to two of our cataract technologists (Krystle Barnes, Maryland; William Perkins, Mississippi) about the difference between a good cataract surgeon and a great cataract surgeon. We also spoke with Bill Baker, one of our mobile operations managers. What did they have to say?
As the year draws to a close, we’d like to take a moment to reflect on some of our most popular blogs of 2018. Did your favorite blog make the grade?
Earlier this week, ASCRS released the sixth annual ASCRS Clinical Survey. This year, more than 1000 members answered 150 questions about the latest trends in ophthalmic surgery. What were some of the main takeaways?
Patients aren’t always satisfied with the end results of cataract surgery, even if they receive the best visual outcome possible. As it turns out, best corrected visual acuity is just one factor in leaving patients satisfied with your service – and not necessarily the most important one to boot.
Many prospective customers and patients research online before committing to large purchases, and LASIK is no expectation. What are prospective LASIK patients searching for?
Your website is your practice’s digital portal to the world. But how do you know if it’s working?
No matter what you do, people on the internet are going to talk about your practice. They might say positive things; they might say negative things. What happens when those negative things show up on a review website?