From billboards and explainer videos, to clinical surveys and bad reviews, Sightpath Medical’s blog has covered a lot of ground in 2018.
As the year draws to a close, we’d like to take a moment to reflect on some of our most popular blogs of 2018. Did your favorite blog make the grade?
1. Do Billboards Still Work?
Once upon a time, billboards were an effective way of marketing your business or practice. But do they still work?
Billboards can be an excellent way to increase brand awareness, particularly if you’re able to afford one along a well-traveled road. Unfortunately, billboards also have a number of disadvantages, particularly for people with small businesses and people who live in rural areas.
Learn more here.
2. The Shift Is On: ASCs are Taking on More Cataract Surgeries Each Year
In the not-too-distant past, all surgeries were conducted in hospitals. By the year 2008, more than half of all of surgical procedures were being performed in outpatient settings, including ASCs. Today, that number is even greater.
Why? What changed?
Learn more here.
3. Top 5 Problems Plaguing Cataract Surgeons
Sightpath Medical’s technologists have been all across the country, so we’ve seen firsthand some of the common issues facing cataract surgeons. We spoke to Bill Baker, Mobile Operations Manager, and Phil Kraling, Senior Director of Operations, East Region, to determine the top five problems plaguing cataract surgeons in 2018.
Did your issues make the cut?
Learn more here.
4. Do Millennials Actually Want LASIK?
Millennials (born 1981 to 1997) have been accused of killing industry after industry, from diamonds to paper napkins. Right now, they’re the largest generation in America – and the prime age for LASIK.
Are millennials going to kill LASIK, too?
Learn more here.
5. You Need an Explainer Video – Here’s Why
Over the last couple years, you might have noticed an uptick in the number of animated videos about products and services on your Facebook feed. These concise, engaging shorts are known as explainer videos, and they’re taking the digital marketing world by storm.
If you’re an ophthalmology practice, does it make sense to invest in one of these videos? In other words, will it help you acquire more patients?
Learn more here.
Thank you for being part of another successful year! We look forward to seeing you more in 2019.