People With Low Vision Are Visiting Your Website. Can They Read It?

Fri, Jan 26 2018 1:57 pm

As an ophthalmologist, chances are that many of these people are your patients! Unfortunately, not all ophthalmologists have websites that can be easily accessed by people with vision difficulties. Some websites might have layouts that reject screen readers or fonts that result in significant eyestrain. If you’re providing eye care services, you must make sure that your website is accessible to people with vision problems.

Read More

Give Your Practice a Digital Boost with Google AdWords

Fri, Jan 19 2018 2:37 pm

Your patient base is consistently turning to the internet to research healthcare options to help them make decisions, including eye care providers. That means your digital presence is more important than ever -- and we’re not just talking about having a Facebook page. 

Read More

5 Easy Ways to Add Useful Technology to Your Practice

Fri, Jan 12 2018 11:22 am

As an eye care professional, you must be able to recognize, understand and adjust to trends and changes in technology to remain relevant to new and existing patients. In other words, you need to keep your practice modern.

Read More

Do Billboards Still Work?

Fri, Jan 5 2018 3:47 pm

Once upon a time, billboards were an effective way of marketing your business or practice. But do billboards still work? The answer is yes and no. 

Read More