Your Brand’s Identity: Top 5 Ways to Find Your Voice
In this two-part series, we will address the importance of assessing your practice’s brand identity to ensure your marketing materials have a credible voice and consistent plan.
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All The News About Sightpath
Top 5 Ways to Reach Millennials
If you’re looking to grow your practice, especially your refractive volume, you may be missing out on a huge untapped demographic: Millennials. We’ve compiled 5 tips to help guide you through the process of marketing to one of the most dynamic, and sometimes confusing, generations to date!
2015: Sightpath’s Year in “Rearview”
We’re looking back on Sightpath’s accomplishments and milestones of 2015 and sharing them with all of you!
Growing Your Refractive Business
Interested in growing your refractive business? Several doctors share their experiences! This article was originally featured in the November 2015 issue of EyeWorld magazine.
Top 5 Reasons to Use Customized Marketing Materials for Your Practice
By making room in your marketing budget and taking the time and effort to customize your marketing materials to fit your patients’ needs, you’ll not only increase your brand recognition but gain loyalty and confidence in your practice from current and prospective customers. Here are 5 reasons to consider customizing your marketing materials for your practice.
Top 5 Reasons To Make Marketing a Priority
Your marketing materials and messaging can be just as influential to prospective patients as the quality of care or or the skill of your surgeon. If you want prospects to spend time on your website or respond to your communications, here are 5 things to keep in mind.
Sightpath Reaches 80,000 Mobile IntraLase Procedures
Sightpath announces that they have reached a significant milestone, having participated in more than 80,000 IntraLase procedures since adding this technology to their variable access refractive offering in December of 2007.
Restoring Proper Posture, Part 3 of 3
In this, the final in our 3-part series, “Restoring Proper Posture,” we will explore the head and neck as we continue to discuss how you can restore proper posture and alleviate common physical stress and strain.
Sightpath covered in EyeWorld CME Supplement, October 2015
A mention of Sightpath’s mobile femto for cataract service (MoFe) appears in an educational supplement to the October 2015 issue of EyeWorld Magazine, entitled Step by step: Clinical and practical implementation of laser-assisted cataract surgery.
Restoring Proper Posture: Part 2 of 3
Part 2 of our series will focus on additional ways to help surgeons alleviate the common strains and soreness related to their day-to-day functions.