Efficiency is Part of Our Service
Maintaining efficiency in the OR can be tricky. With so many variables including surgical equipment, staff movements, surgeon scheduling, and unexpected patient issues, it can be challenging to stay on time.
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Sightpath Blog
People With Low Vision Are Visiting Your Website. Can They Read It?
As an ophthalmologist, chances are that many of these people are your patients! Unfortunately, not all ophthalmologists have websites that can be easily accessed by people with vision difficulties. Some websites might have layouts that reject screen readers or fonts that result in significant eyestrain. If you’re providing eye care services, you must make sure that your website is accessible to people with vision problems.
Give Your Practice a Digital Boost with Google AdWords
Your patient base is consistently turning to the internet to research healthcare options to help them make decisions, including eye care providers. That means your digital presence is more important than ever — and we’re not just talking about having a Facebook page.
5 Easy Ways to Add Useful Technology to Your Practice
As an eye care professional, you must be able to recognize, understand and adjust to trends and changes in technology to remain relevant to new and existing patients. In other words, you need to keep your practice modern.
Do Billboards Still Work?
Once upon a time, billboards were an effective way of marketing your business or practice. But do billboards still work? The answer is yes and no.
Sightpath Medical’s Top 5 Blog Posts of 2017
With the year coming to a close, we’re looking back on all of our blog posts in 2017. From cataract care on a monkey to winning 14 awards for our marketing and design efforts, we covered a lot of ground!
To the Moon and Back!
Here at Sightpath Medical, we’ve had a long year filled with thousands of refractive, cataract, and femto case days.
Is Your Marketing Plan Ready for 2018?
Let’s face it: getting new patients is expensive. Most ophthalmologists spend 2 to 4 percent of their net practice collections on marketing, with some practices spending upwards of 10 percent. If you’re going to dedicate time and resources to marketing, it’s important to be methodical about it. Below, we’ve outlined several steps to take when planning your marketing campaigns for 2018.
What Are Ophthalmologists Saying About Femto?
It’s that time of year again! ASCRS has released its annual clinical survey focusing on current trends and technologies in the ophthalmology field. This year, more than 1,100 ASCRS members answered key questions about cataract surgery, astigmatism management, presbyopia correction, ocular surface diseases, and other ophthalmic topics.
Cataract Today, Refractive Tomorrow: Should Ophthalmologists Offer Both Cataract Surgery and LASIK?
In the United States, nearly 42 percent of the population lives with myopia, and researchers estimate that number will only grow. Many of these people will turn to refractive surgery to correct their visual error – after all, LASIK is the most popular elective procedure in the world. If you’re a cataract surgeon, offering refractive procedures like LASIK sounds like an excellent way to increase your patient base. But is it?