Your Brand’s Identity: Top 5 Ways to Find Your Voice
In this two-part series, we will address the importance of assessing your practice’s brand identity to ensure your marketing materials have a credible voice and consistent plan.
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Sightpath Blog
Top 5 Ways to Reach Millennials
If you’re looking to grow your practice, especially your refractive volume, you may be missing out on a huge untapped demographic: Millennials. We’ve compiled 5 tips to help guide you through the process of marketing to one of the most dynamic, and sometimes confusing, generations to date!
2015: Sightpath’s Year in “Rearview”
We’re looking back on Sightpath’s accomplishments and milestones of 2015 and sharing them with all of you!
Top 5 Reasons to Use Customized Marketing Materials for Your Practice
By making room in your marketing budget and taking the time and effort to customize your marketing materials to fit your patients’ needs, you’ll not only increase your brand recognition but gain loyalty and confidence in your practice from current and prospective customers. Here are 5 reasons to consider customizing your marketing materials for your practice.
Top 5 Reasons To Make Marketing a Priority
Your marketing materials and messaging can be just as influential to prospective patients as the quality of care or or the skill of your surgeon. If you want prospects to spend time on your website or respond to your communications, here are 5 things to keep in mind.
Restoring Proper Posture, Part 3 of 3
In this, the final in our 3-part series, “Restoring Proper Posture,” we will explore the head and neck as we continue to discuss how you can restore proper posture and alleviate common physical stress and strain.
Restoring Proper Posture: Part 2 of 3
Part 2 of our series will focus on additional ways to help surgeons alleviate the common strains and soreness related to their day-to-day functions.
Restoring Proper Posture: Part 1 of 3
The first in a 3-part series intended to help surgeons alleviate stress, discomfort, or strain associated with the positions assumed in case day situations. Part 1 will focus on the thoracic spine and the lumbo-pelvic hip complex.
Sightpath Continues to Expand the Customer Resource Library
Just in time for 2016 planning, Sightpath has added a number of proprietary tools to help customers develop their own marketing plans and define growth initiatives, tackle social media marketing and educate patients on procedure choices.
Appreciating our CSTs this week and every week
In honor of National CST Appreciation Week, we wish to thank all the hardworking Certified Surgical Technologists and Field Engineers who work so hard to make Sightpath look so good nationwide.