Do Billboards Still Work?
Once upon a time, billboards were an effective way of marketing your business or practice. But do billboards still work? The answer is yes and no.
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All The News About Sightpath
Sightpath Medical’s Top 5 Blog Posts of 2017
With the year coming to a close, we’re looking back on all of our blog posts in 2017. From cataract care on a monkey to winning 14 awards for our marketing and design efforts, we covered a lot of ground!
To the Moon and Back!
Here at Sightpath Medical, we’ve had a long year filled with thousands of refractive, cataract, and femto case days.
Is Your Marketing Plan Ready for 2018?
Let’s face it: getting new patients is expensive. Most ophthalmologists spend 2 to 4 percent of their net practice collections on marketing, with some practices spending upwards of 10 percent. If you’re going to dedicate time and resources to marketing, it’s important to be methodical about it. Below, we’ve outlined several steps to take when planning your marketing campaigns for 2018.
What Are Ophthalmologists Saying About Femto?
It’s that time of year again! ASCRS has released its annual clinical survey focusing on current trends and technologies in the ophthalmology field. This year, more than 1,100 ASCRS members answered key questions about cataract surgery, astigmatism management, presbyopia correction, ocular surface diseases, and other ophthalmic topics.
Cataract Today, Refractive Tomorrow: Should Ophthalmologists Offer Both Cataract Surgery and LASIK?
In the United States, nearly 42 percent of the population lives with myopia, and researchers estimate that number will only grow. Many of these people will turn to refractive surgery to correct their visual error – after all, LASIK is the most popular elective procedure in the world. If you’re a cataract surgeon, offering refractive procedures like LASIK sounds like an excellent way to increase your patient base. But is it?
We make rural ophthalmology services a possibility!
Individuals who live in rural communities often find it more difficult to receive medical care than their urban counterparts. With a dwindling number of physicians practicing in rural areas, greater distances for patients to travel, and a struggle for many patients to find adequate transportation, it can be hard for a rural ophthalmology practice to provide a high level of service.
Four Tips to Increase Your Femto Conversion Rate
So you’ve received access to a femtosecond laser for laser-assisted cataract surgery. Now what?
Why Every Practice Should Invest in Email Marketing
Email marketing is growing more and more popular each year. Learn why it’s important to incorporate in your ophthalmic practice!
Intimidated by large corporate LASIK providers? You’re not alone.
If you’re an individual, general practice ophthalmologist, competing with large corporate providers to offer LASIK may seem like a daunting – if not impossible – task. How can a small practice hope to compete when larger providers are offering heavily discounted LASIK?